Create social awareness and change around the media’s distorted vision of women
We are creating a unique and captivating book of real, unaltered women… beautiful pictures that draw you in and allow people to see the intrinsic beauty in every day women.
The I am project™ simply strives to use images of natural, unaltered subjects to bring about awareness and change in how the media portrays women. Images of natural body shapes and sizes promote a state of well being and contentment with ourselves.
Each woman photographed needs to be prepared to talk about how the project empowers her and about why she wants to be a part of it. She also must author her own personal I am statement – a statement starting with “I am…” and followed by one word that inspires her positively. For example, “I am courageous,” or “I am original.”
goals
To inspire women to stop comparing themselves to synthetic advertising and Hollywood versions of what a woman is supposed to look like.
To inspire women to be content and comfortable as their natural selves and to realize that as the definition of beauty.
To change what society considers as normal concerning body size and shape.
implementation
Publication of photo books that encourage and inspire women and young girls to love their bodies.
Production of prints, cards, calendars and more that encourage and inspire women to love their bodies.
Licensing images to reputable companies promoting natural products and to companies that want to promote natural women in their advertising.
benefits
The opportunity to have an active roll in changing perceptions of women.
Boost your self confidence.
Make a healthier society for your children and grand children.
Free portrait shoot and pictures.
10% of the net profit of book or art sales is donated to charities involved in breast cancer or breastfeeding. The remainder goes back into the I am project.
who should participate
We are looking for unaltered health-conscious women of all shapes, sizes and races, over the age of 18, to lend us their engaging forms for this important project. We are interested in women of all professions from lawyers to full time moms. If you are a TV or film personality we encourage you to join us as your real everyday self.
Each woman photographed needs to be prepared to talk about how the project empowers her and about why she wants to be a part of it. She also must author her own personal I am statement – a statement starting with “I am…“ and followed by one word that inspires her positively. For example, “I am courageous,“ or “I am original.“
Our models are partially clothed or completely nude, depending on their comfort level and all have found the experience to be intensely empowering and quite fun as well.
This project is currently only open to women in the USA. If we receive enough interest and funding we will include other countries.
Currently this project is financially funded and lovingly cared for by it’s creators Koren and Joe Albright, photographers and owners of Albright Creative Imagery.
We offer these photo sessions free of charge to our participants and pay all the expense ourselves because we believe so strongly in what we are doing. If you believe in our project as we do but do not want to be photographed, we ask that you make a monetary donation. Your donation will pay for travel fees and materials, and help a real woman find her true beauty.